The social network have become a must-have in term of recruitment either when you’re actively looking for a job or just cultivating your professional network. However the incredible growth of that kind of platform includes a proper use of it. In order to avoid the common mistakes, here are some advices:
1- Avoid to mix different kind of social media
Of course we now have a huge range of different tools to hand for recruitment. And this number is increasing day after day (Alright, maybe more year after year), for example a few years ago we had LinkedIn but that was it. The other social networks were seen as entertaining tools you used with your friends and family only (On the other hand, I’m not saying this is a good idea to add your boss and colleagues on Facebook). But, now you have Facebook, Twitter, LinkedIn, Google+, Pinterest and the like… But the thing is that those tools may have the same goal but they don’t have the same use. This is why you have to know about each of their particularities and respect them. You have to know that each input has a different impact on Social Media and there are proper defined ways to use them. Don’t hashtag on Facebook (Even if Facebook is talking about it, just wait untill it will really become efficient to do it), use short and impacting content on Twitter, don’t think that Google+ is irrelevant.
2- Don’t mix up “networking” and “spamming”
Use those tools wisely. You don’t want to be the person that gets blocked because no one knows who you are but you want to be known by everyone. This is not how it works (well not the better path anyway), have you ever heard of the saying “quality over quantity”? Then you know that not having a lot of contact doesn’t matter if the few you have are trustful and of great value. That way you will not lose your time looking for contact that will not be useful for a future job search. Moreover, if you want to get in contact with someone you don’t know on a social network you have to “sell” it as something that will be interesting for this person too. Present the common advantage of this relationship and that way it’s easier getting help from that person. Let’s face it; give a hand to someone is easier when you know that this person will be able to give the favour back to you in the future.
3- Keeping your accounts alive will keep them visible
You can’t just create a profile on several networks and then wait for it! If you want feedbacks and a real impact on your network you have to keep your profiles alive and dynamic. Update your professional information, the skills you just learned, take part in topics in which you want to be known, put pictures profiles… This is a daily work, and be sure that they are hundreds of people like you so you have to make people want to know you. Of course, this will take a part of your time and at first it will take you a long time but assiduity makes all thing easy so it will soon be faster and better.
4- Use for the whole range of features
It’s true that those tools are really handful in their base structure but we’re living in a world where new technologies keep changing. So we have to change with it the way we use those tools. And so, when a social media offers you a full range of awesome features (which are most of the time free and are just waiting for you to use them) so please do them a favour and use them! Look for what will fit you the best compared to what you need and look at what others are using or what’s trending. Trends are here to tell you what everyone is using and if a lot of people are using it there’s maybe a reason so try it out.
5- Don’t show your search too much (for jobseekers)
In the case where you are already working but you’re looking for another job, make sure you don’t show it too much. Don’t forget that you do your best to be seen by recruiters so people you’re working with will see it too. And you don’t really want your manager or your current client to see that you’re looking for something else. Well, maybe you can tell them but don’t let them find it out in that way.
So if you don’t want your boss or colleagues to know you’re actively looking for another job, keep it discreet. For example don’t name your CV “Looking for a marketing manager placement” on LinkedIn. You can clearly just enlarge your professional network and be contacted by email.
5-Think like a jobseeker (for recruiters)
Recruiters want to attract people with Social Media but they have to keep in mind that there are different types of networks out there. Maybe people don’t always use them as a professional tool (We are obviously excluding LinkedIn for the moment). So, when you’re using Facebook or Twitter as a recruiter, change your perspective:
-How do people use it at home on their personal time?
-What are they looking for in their news feed?
Most people want Social Media to connect with their interest, to be entertaining or having interesting and important information. When you know what you want to provide them with, you can go as far as you want and keep job-seekers interested in your shared content.
But, do you think someone will “like” or “follow” a recruiter in order to be aware of every single job opening in the whole country? I don’t think so! This is why posting only job openings all day long is not the best idea. One single offer will only be interesting for a few amounts of people. However, it’s important to keep your followers informed about your main openings. That way, it will remind them that you are reliable and good at what you are. But once again, you want to keep them interested in valuable information not fill up their news feed with all of the jobs you have.
On the other hand, the automatic re-post is not the better option either as people might not like seeing the same job offer on and on again, until it’s fulfilled. Having non-relevant information once might be enough for one person and that way you take the risk to annoy people with repetitive information and lose subscribers or followers.